How do images affect people? It turns out, much of our conscious thought is heavily shaped by the meanings our subconscious draws from images. Through simple exposure to images, we subconsciously form preferences and prejudices, which we then (often unknowingly) try to rationalize. Through the lenses of Psychology, Marketing, and Brendan’s camera, I explore why, “what you think about Brazil’s World Cup” is actually the images of partying you’ve seen (and the images of police brutality) that you haven’t. An awareness of how images affect your thoughts may help you better think through your emotions and thoughts towards Ferguson, the Middle East, and the people in your daily life.